About Us

Frances Hurst
, co-founder of Birdsong, has worked as a charity consultant since 2002 and specialises in helping charities improve their staff satisfaction and retention. She believes that how people work together is just as important as what they do and is passionate about helping charity leaders work more effectively with their people – as teams, departments or whole organisations.

Frances previously worked as Director of Marketing at the RSPB and became well known in the voluntary sector for the introduction of innovative team structures and ways of working. The changes introduced enabled the RSPB to double its income and recruit its one-millionth member.


Sam Attenborough
, co-founder of Birdsong, is a personal development coach who has worked in the personal growth arena for over fifteen years. He helps people to become authentic individuals, develop their confidence and become clear about how they can move forward in their lives.

He also works with charities, helping them to get the best from their people. This work includes looking at the dynamics of teams and organisational culture, and tackling specific issues such as workplace stress and bullying.

Sam previously worked in management consultancy and IT and he also leads Birdsong’s survey analysis work.