About Us

Birdsong Charity Consulting was established in 2007. We work exclusively in the UK voluntary sector – and love what we do. We help charities to become thriving, vibrant organisations where people love to work.

We believe that healthy working relationships are essential to a healthy and successful organisation, and Birdsong exists to help charities work more effectively with their people.

You can’t create a healthy organisation if you don’t know what your staff really think and feel, so we have become staff survey specialists, developing a range of services to enable voluntary sector leaders and HR professionals to gather the honest opinions of their people.

Of course, a staff survey is just the beginning of a journey to improve staff satisfaction and engagement, so we’re here to help you take forward any challenges that may present themselves following a survey.

Over the past decade we have worked with over 200 different UK charities.

Emma Howard

Emma Howard was appointed Managing Director of Birdsong in spring 2020. With over 15 years’ experience working in the charity and social enterprise sector, Emma joined Birdsong in early 2018 and is proud to have fast become an integral part of the work.

Emma is no stranger to the often complex and challenging situations that can exist within the not-for-profit world – she led the creation of multiple departments during rapid organisational growth and has also supported teams and CEO/executive co-leaders through difficult financial circumstances. A passion for using insightful data to help teams and stakeholders has always been at the core of her work and she loves that Birdsong enables this so effectively for organisations throughout the sector, no matter their size or area of focus.

Jules Howard

Jules Howard is a specialist communicator, project manager and workshop facilitator and has worked with the charity sector for more than fifteen years. As a co-director of Birdsong, Jules is especially interested in helping charities improve the quality of their communications to direct change, as well as exploring new technologies that can help organisations tell their stories in novel and creative ways.  

Recent clients include Edinburgh Science, Cheltenham Festivals, The Royal Horticultural Society, The Wildlife Trusts and the wildlife charity, Froglife.

Frances Hurst

Frances Hurst is a co-founder of Birdsong. She has worked as an organisational development specialist in the charity sector since 2002. She believes that how people work together in charities is vital to success and loves helping charity leaders work more effectively with their people – as teams, departments or whole organisations. She is a trustee of the BTO (British Trust for Ornithology), where she is chair of the Governance Committee.

Frances previously worked as Director of Marketing at the RSPB and became well known in the charity sector for the introduction of innovative team structures and ways of working. The changes introduced enabled the RSPB to double its income and recruit its one-millionth member.

Sam Attenborough

Sam Attenborough is a co-founder of Birdsong. He is a personal development coach who has worked in the personal growth arena for over twenty years. He helps people to become authentic individuals, develop their confidence and become clear about how they can move forward in their lives.

He enjoys working with charities, helping them to get the best from their people. This work includes looking at the dynamics of teams and organisational culture, and tackling specific issues such as workplace stress and bullying.

Sam previously worked in management consultancy and IT with PriceWaterhouseCoopers and Ernst and Young.

Contact Birdsong on 01858 525258